Tuesday, August 23, 2005

Booklist

A short booklist for this class but interesting ideas presented in them...

Conceptual Blockbusting: A Guide to Better Ideas
Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity.

Creativity in Business
This book is the distillation of the course that Michael Ray and Rochelle Myers taught at the Stanford Graduate School of Business. It is theoretical. It is practical. A collection of thoughts, insights, anecdotes, exercises and real life examples of applying creativity to business - the exercises are intriguing and the anecdotes are inspiring. This is a book that presents you with tools and some understanding of why they work, so that you can apply them in your life and in your business. Nice section on destroying the Voice of Judgment that shoots down creativity.

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