Sunday, September 11, 2005

The Official Rules

I had originally thought about using mindmapping as the creative technique to mention in class but this one seems more like fun...

This is not my original idea... It's an interesting creative exercise that seems to have been derived from ideation and brainstorming but it has some refined rules to help out folks that need some guidelines and structure. It would be curious to combine this with an affinity exercise in a group setting and see how many like ideas their are or if the group develops completely radical ideas for answering a question or solving a problem.

10 Ideas in 10 Minutes™
Here is a simple process called 10 Ideas in 10 Minutes™, or 10 in 10™ for short. It is a simple creative approach to creativity problem solving. Try it right now!

Get out your stopwatch (it’s a selling feature on almost every new phone), or set the timer on the microwave, or look at the analog second hand on your watch, or dust off that old box of Boggle sitting in the basement and steal the hourglass egg timer, but figure out a way to mark the passage of time. Count if you have to, or mark the length of your shadow (only works outside during the day).

Prepare 1 question or creative problem you would like to solve or brainstorm on.

Write down 1 idea every minute.

Repeat as needed.

It’s that simple. Don’t lag. Don’t hesitate (or you’ll be lost don’t forget). Don’t self-edit. Partners or groups are okay with me if they’re okay with you. Go back and take your time exploding the ideas that resonate.

Caution: rules may change at any time.

It's borrowed (in its entirety) from Jason Theodor, he's an Associate Creative Director. His blog can be found here:


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