Monday, November 21, 2005

Project Platypus

Reinventing Product Development at Mattel:
http://gain.aiga.org/content.cfm?alias=ivyross

It’s called Project Platypus... 12 employees with various skill sets and backgrounds and from all levels of experience. They are given the task of conceiving and developing a completely new brand. Quarantined in a separate building—2000 square feet—that looks like a playground. The desks are on wheels. There are lots of toys and materials. Sounds like fun.

http://gain.aiga.org/content.cfm?alias=ivyross

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