Project PlatypusReinventing Product Development at Mattel:
It’s called Project Platypus... 12 employees with various skill sets and backgrounds and from all levels of experience. They are given the task of conceiving and developing a completely new brand. Quarantined in a separate building—2000 square feet—that looks like a playground. The desks are on wheels. There are lots of toys and materials. Sounds like fun.